Archive - March 2013

Income At Home, Herbalife, and the $8 billion pyramid

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Written with Matt Stroud. Additional reporting and significant editorial heavy lifting by Jesse Hicks.

This one focuses on the business practices of the company responsible for all those terrible Income At Home ads, and makes the case that for-sale “business opportunities” are the real source of Herbalife’s wealth. Trust me, it’s a lot more fun than it sounds!

Following the publication of this story, the company, an off-shore shell corporation in Barbados named Centurion Media group, switched its affiliation from Herbalife to something called Vemma. And by “following the publication,” I mean, “the very same day.”

The fact that Vemma is basically “Herbalife without all the negative media attention from hedge fund managers and federal investigative agencies,” as we write in an update to the story, says a lot about Herbalife, and the real source of its profits.

As Frank Kern, one of the stars of “Scamworld,” once said: “The product is really irrelevant.” 

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